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If you have an existing site that was designed a while ago or it's new but doesn't take advantage of a modern, optimized interface or content, we can analyze it and tell you how to bring it up-to-date and increase your traffic through a cross platform compatibility checklist.
Cross platform compatibility is an SEO/programming/design technique that incorporates different advertising media, from video, to multimedia, or text and make sure this content is available on any platform your visitor may use when visiting your site. Having a web site is not enough without a marketing campaign to drive traffic to it, and a cross platform compatibility check makes sure your site is viewed as it was intended.
Today's search engine results consist of more than the generic, text links of the past. Any given search will return videos, news items, breaking stories, audio clips, social media links, and blog posts. Therefore your site has to have a presence in a lot of these areas and if your social media presence is not strong enough you will lose traffic to a site that has that strength. Do you have a website that could benefit from audio/video marketing campaign? Then you have to include audio clips, or multimedia content.
You have to harness the power of markets such as Twitter, Facebook, and Google+. To have your site benefit from these markets you have to use cross platform SEO marketing. Search engines go beyond bringing results to a use: results are based more and more on custom searches performed by web surfers. Thus you have to think a little differently from the tradition marketing campaign
Geo-targeted searches, mobile searches, targeted searches, real-time search results, they all have to be taken into account when optimizing a web site. More and more often your site is ranked based on “freshness,” and you have to maintain a fresh, clean, updated site.
But once you do have these links and this "fresh" content to present to your visitors, how will they see it? You have to realize that your visitors will come to your site from a mobile device, a desktop computer, or a MAC. How will your content look to different users? How can you know what the next visitor will be using to view your web site? Apple's Safari? Firefox? A Windows 8 tablet? Android? Regardless of what your visitor is using, he/she has to have the best viewing experience while also finding the information they are looking for.
We design and test all sites on a variety of platforms and we optimize the content to perform on that particular platform. Different keywords are sometimes used for mobile marketing, and coding is slightly different for different browsers. Background Scripting handles cross-platform compatibility and your content looks best on whatever platform it's viewed on.
A complete site redesign is not always required and even if you think your site is beyond help, you will be surprised with what we can do. Your content is already there and most often by implementing new, modern programming or layout techniques, it's possible to update and modernize your site. Call (800) 961-9321 and to speak with an SEO consultant and we will be glad to tell you more about our services.
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SEO refers to the process of marketing and promoting a site to take full advantage of search engines such as Google, Bing, and Yahoo!.
Building your site correctly is only the first step in online success for your business, personal blog, or family site. You have to provide the visitors who do find you with a reason to come back, and add your site to the ever-competitive pool of websites that get loyal visitors.
Social Media is a vital part of keeping your site in your customers' mind. Aside from the big search engines mentioned above, there are Online Directories (such as DMOZ, Google Directory, Business.com, and a few others).
Blogs are a great way to keep your visitors up to date and informed about upcoming events or specials they will want to know about.
Being listed in the top search engines is only part of your overall online strategy. You have to follow up with quality, fresh and pertinent content to keep your visitors coming back. We are here to help you.
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