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Google AdWords is Google's main advertising platform. Google AdWords relies on a cost-per-click (CPC) format. Here are some highlights of a Google AdWords campaign that can be customized for your business:
We customize a Google AdWords campaign that fits your site and your advertising budget. There are ways of implementing spending caps, IP exclusion, targeted traffic and site-targeted advertising. We analyze your site and we pick the best solution for you. With AdWords you can personalize your advertising and match your visitors with the exact product they are looking for.
A Google AdWords campaign is a complex endeavor, and we manage your campaign from start to finish. You have access to all the reports and information generated by Google Webmaster Tools. We provide you with detailed reports about the performance of the campaign.
When starting a Google AdWords campaign, we create the ads that appear on Google. We choose the keywords that best describe your site and product or services and which phrases best describe and relate to your business. When searches are performed on Google, your ad appears beside those search results. Because of it's CPC structure, Google AdWords is a flexible and effective method of advertising your business. It is one of the most efficient way of advertising your business online. You only pay for the results. In effect, you pay when a visitor "lands" on your page, not for how many times your ad is displayed.
Important steps in customizing a campaign that works for you:
Things to remember about your Google AdWords campaign:
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SEO refers to the process of marketing and promoting a site to take full advantage of search engines such as Google, Bing, and Yahoo!.
Building your site correctly is only the first step in online success for your business, personal blog, or family site. You have to provide the visitors who do find you with a reason to come back, and add your site to the ever-competitive pool of websites that get loyal visitors.
Social Media is a vital part of keeping your site in your customers' mind. Aside from the big search engines mentioned above, there are Online Directories (such as DMOZ, Google Directory, Business.com, and a few others).
Blogs are a great way to keep your visitors up to date and informed about upcoming events or specials they will want to know about.
Being listed in the top search engines is only part of your overall online strategy. You have to follow up with quality, fresh and pertinent content to keep your visitors coming back. We are here to help you.
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