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Keyword Research

Keyword ResearchKeyword research is one of the most important steps (if not the most important) that must be taken in order to get your business visible in all major search engines. When you search the web, you use keywords that represent your way of thinking, that mimic your day-to-day speech pattern. Search engines are programmed to understand this "loose" language. Therefore you have to choose your keywords with this in mind.

When you think of keywords you probably think in the most general terms, but that is not the case with the way Google thinks. You don't have to target all the keywords that pertain to your business, that would be an impossible task, you cannot possible know how a certain customer will search for your product or service, or even how they refer to your products/services. But what you can do is try to target the most common words that apply to your company, and then refine them.

People search using a term or a phrase, therefore you have to adjust your advertising to that, and target long tail keyword searches. This may sound counter intuitive but if you think about it, that makes perfect sense. If someone is searching for Blue Widgets, they most likely are just looking for general information or are just taking the first step in deciding what exactly they need. But a user who is looking for Blue Widget Chrome for Under 5 Dollars that user is most likely ready to purchase one of your widgets.

Long Tail Keyword SearchesThe best way to pick the most effective keywords for your site is to run tests based on specific keywords metrics. That is what keyword research basically is: numerous tests for specific keywords and how they perform over a set period of time. Research, adjust, try again. Here are some of the steps we take during the keyword research process:

These are some of the steps we take during the keyword research phase, and to put this entire process into perspective we can summarize into these major steps:

Based on the volume of the volume of traffic generated by the keyword picked, we can then evaluate the effectiveness of those keywords. Long tail keyword searches are then tested and from all these tests we keep the correct keywords, and only then are they implemented on your site.

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SEO refers to the process of marketing and promoting a site to take full advantage of search engines such as Google, Bing, and Yahoo!.

Seo Web DesignBuilding your site correctly is only the first step in online success for your business, personal blog, or family site. You have to provide the visitors who do find you with a reason to come back, and add your site to the ever-competitive pool of websites that get  loyal visitors.

Facebook Social MediaSocial Media is a vital part of keeping your site in your customers' mind. Aside from the big search engines mentioned above, there are Online Directories (such as DMOZ, Google Directory,, and a few others).

Website BlogsBlogs are a great way to keep your visitors  up to date and informed about upcoming events or specials they will want to know about.

Website ContentBeing listed in the top search engines is only part of your overall online strategy. You have to follow up with quality, fresh and pertinent content to keep your visitors coming back. We are here to help you.

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