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The Internet is a global medium, yet chances are you have a business which mostly benefits from local customers. If your company sells and ships products the world over we will take a different approach to marketing and promoting your site. If you are asking yourself if your business can profit from better search result ranking, the answer is: Yes.
When you search for a product you will notice that the top slots are usually taken by businesses that are close to you. In short, your competitors. Local business SEO techniques will help you achieve the same, if not better results. Getting your business listed higher on Google's results page will bring you more business, and effectively more income.
There are different techniques we employ when marketing a business to a specific area. The steps needed to be taken in order to achieve this result are lengthy, but in broad strokes the local business SEO process consists of:
Different ad campaigns render different results, therefore we use different tools for this kind of marketing. Geo-modified keyword targeting refers to the process of optimizing your site based on your geographical location. You achieve better results with this kind of optimization, since geo-targeted searches are typically low in competition. If you own a hair salon or a law firm in Los Angeles, you will not compete with businesses in Dallas or New York.
Here is an example to give you a better understanding of this process. Let's assume you have a roofing company in San Marino, California. Simply searching for Roofing Company will return something similar to the image on the right (click to view).
As you can see, based on our location Google already anticipates what city we are looking for this contractor in. That is based on Google knowing our location. So the results will look similar to those shown on the image on the right (click to view). The results for this very generic query returns an impressive number of results: 6,850,000.
However, if we change this search query a bit we get a different response (click to view). This query brings us a more manageable and less frightening result: 599,000 results were found. If you take into account that a lot of those results are links to sites that have little to do with your roofing business, you can see how much easier is to reach your customers. When optimizing your site for local searches it is important to tag your content with your physical location. Your address is important and it will narrow the search results based on where your business is located. Local business SEO will give you an edge over your competitors. Use the form at the top of the page to contact us or call (800) 961-9321.
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SEO refers to the process of marketing and promoting a site to take full advantage of search engines such as Google, Bing, and Yahoo!.
Building your site correctly is only the first step in online success for your business, personal blog, or family site. You have to provide the visitors who do find you with a reason to come back, and add your site to the ever-competitive pool of websites that get loyal visitors.
Social Media is a vital part of keeping your site in your customers' mind. Aside from the big search engines mentioned above, there are Online Directories (such as DMOZ, Google Directory, Business.com, and a few others).
Blogs are a great way to keep your visitors up to date and informed about upcoming events or specials they will want to know about.
Being listed in the top search engines is only part of your overall online strategy. You have to follow up with quality, fresh and pertinent content to keep your visitors coming back. We are here to help you.
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