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SEO Image Optimization

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SEO Image CompressionWhy should you optimize your images, and most importantly, why should you care about SEO image optimization? Simply put, because speed counts. One of the main criteria used by search engines when ranking your site is load time. Because the mobile platform is constantly growing it is very important to optimize all images on your web site. A lot of your potential customers will be visiting your site through their mobile devices, and even if they do not, a fast loading site is a must. Who wants to wait for your page to load, who wants to see the “Loading page...” message displayed? The SEO image optimization process will greatly decrease the load time of your pages.

The importance of image size:

There are several image formats used on the Internet and they each have their pros and cons. There is no definitive answer when it comes to what image format to use on your site, the best solution is to use the image types that delivers the best results, and then optimize them. SEO Image OptimizationThe SEO image optimization makes the images smaller (but not necessarily in quality) and here are some of the steps this process entails:

JPG is an image type that is the most commonly used on the web because it allows for an  adjustable degree of compression, meaning that through the optimization process you can discard pieces of information that your eye can't notice. PNG has become a favorite image format because it allows for transparency. An added advantage of PNG is that it is a lossless format, meaning that it allows the exact original data to be reconstructed from the compressed data. GIF is another popular image format, and it supports animation, but is limited to 256 colors or less.

When performing SEO image optimization we strive for a balance between image size and the final, compressed-image quality. A picture is worth a thousand words, and images complement your content. Therefore you have to use quality images which after compression have to look as close to the original as possible.

SEO Image HTML OptimizationIf you only have a few pictures on your site image optimization is not as critical as it is if you have a lot of images. The SEO image optimization is not entirely about image size, it also consists of the HTML code associated with that image. The ALT tag has to be used, and images should contain a Height and Width tag, a Title tag, descriptive image names have to be used, and linking has to be implemented properly.

Once SEO image optimization is properly implemented you will notice an improvement in page load-time and a decrease in bandwidth usage while giving your visitors a pleasant mobile and desktop experience.

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SEO refers to the process of marketing and promoting a site to take full advantage of search engines such as Google, Bing, and Yahoo!.

Seo Web DesignBuilding your site correctly is only the first step in online success for your business, personal blog, or family site. You have to provide the visitors who do find you with a reason to come back, and add your site to the ever-competitive pool of websites that get  loyal visitors.

Facebook Social MediaSocial Media is a vital part of keeping your site in your customers' mind. Aside from the big search engines mentioned above, there are Online Directories (such as DMOZ, Google Directory,, and a few others).

Website BlogsBlogs are a great way to keep your visitors  up to date and informed about upcoming events or specials they will want to know about.

Website ContentBeing listed in the top search engines is only part of your overall online strategy. You have to follow up with quality, fresh and pertinent content to keep your visitors coming back. We are here to help you.

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