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Although at first glance SEO Ranking and SEO Positioning are the same and exact thing, there are subtle differences between the two techniques. The way we implement SEO Positioning is sometimes at odds with how we implement the other. By using off-page optimization techniques, your web site’s position result in the Google index changes. A sidebar is required here, and this a very important point we wish to make: Ranking in Google and other major search engines is a very complicated process, but the results are well worth the effort. Search engines always change their behavior, and if you follow the patterns you will notice slight fluctuations, sometimes from day to day and on drastic occasions from hour to hour. While we strive to achieve consistent results, sometimes there are factors beyond anyone's control that affect the final outcome. With that being said, read on...
SEO positioning is achieved by using a variety of tools, a lot of which are available from Google, Bing, and Yahoo!! themselves. Keyword density, font weights, placement and on-page text positioning are carefully analyzed and adjusted, tweaked, refined, replaced, or removed as necessary. All this fine tuning is done with one goal: reach a relatively high ranking slot on the search engine.
We identify the keywords that best describe your product or service. In the beginning these keywords are roughly general, but they still fall within the final parameters we have set for ourselves. The content is aligned to match these keywords and we continually monitor the search engines to make sure we are achieving the proper results. Using Google's Webmaster Tools we have access to stats, traffic reports, keyword density reports, site link reports and a lot more.
You can think of SEO positioning as the first rough cut, placing the website in the general spot on the ranking ladder. The biggest reward from a clean, smart, ethical and effective SEO positioning campaign is that once the desired results are achieved these resulting ranking links will keep delivering quality traffic to your site (click here to see how SEO positioning affects click-rate). A maintenance program that includes the following steps is implemented:
Properly maintained and monitored, a website will maintain it's solid ranking and will continue to deliver results for a long time.
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SEO refers to the process of marketing and promoting a site to take full advantage of search engines such as Google, Bing, and Yahoo!.
Building your site correctly is only the first step in online success for your business, personal blog, or family site. You have to provide the visitors who do find you with a reason to come back, and add your site to the ever-competitive pool of websites that get loyal visitors.
Social Media is a vital part of keeping your site in your customers' mind. Aside from the big search engines mentioned above, there are Online Directories (such as DMOZ, Google Directory, Business.com, and a few others).
Blogs are a great way to keep your visitors up to date and informed about upcoming events or specials they will want to know about.
Being listed in the top search engines is only part of your overall online strategy. You have to follow up with quality, fresh and pertinent content to keep your visitors coming back. We are here to help you.
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