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The truth is simple: It takes money to make money. If any SEO expert tells you they can guarantee results on a trivial or almost nonexistent SEO budget they are not telling the whole truth. It is impossible to have a successful Internet campaign at little or no cost.
Budgets are flexible and there are ways to advertise without spending enormous amounts of money, but the best way to judge an advertising campaign is to analyze your SEO ROI.
SEO ROI (return on investment) measures the effectiveness of your SEO Internet campaign by comparing the dollar amount invested in the campaign vs. the amount you receive in sales from that given campaign. The result is your SEO ROI.
There are costs associated to advertising your business and you are familiar with them, since you most likely have used the same marketing platform for quite a while. However, now you have decided to market your business on the Internet, and you have run into a lot of unknown and new terms: SEO, PPC, keywords, SEO ranking and SEO positioning. What do all these practices mean and what can they do for you?
You have to advertise on the Internet in order to keep your business viable. An SEO campaign is not something you should jump into unprepared and it's not a cheap endeavor, but the rewards are immense. The best way to keep this expense in perspective is by comparing the cost of an effective Internet advertising campaign vs your off-line marketing costs.
The advantage of an Internet Marketing Campaign is that you can adjust your marketing efforts mid-campaign. If you advertise using the traditional methods, in the newspaper, through circulars, in the local phone book, you have to decide what you want your customers to see and know about you. You can offer services or products at a certain price, and you have to decide for how long you will support those products and services beforehand. Once your ad is out, you cannot make any changes to it.
On the Internet you have the flexibility to change your offerings. That flexibility alone increases SEO ROI vs. standard marketing returns. How you judge SEO ROI:
You will know better than anyone else if a campaign is effective. You have your finger on the financial pulse of your business, and you will be able to tell immediately if an ad campaign is producing the results you desire. When you analyze SEO ROI you have to track sales, not leads. Leads are valuable, but you have to count the actual sales. If the cost is below a set threshold, adjustment is required, either in the cost per keyword or PPC campaign budget. As we mentioned, you can change the campaign in mid-swing, and if a particular strategy is not producing the desired results, changes can be made at any time.
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SEO refers to the process of marketing and promoting a site to take full advantage of search engines such as Google, Bing, and Yahoo!.
Building your site correctly is only the first step in online success for your business, personal blog, or family site. You have to provide the visitors who do find you with a reason to come back, and add your site to the ever-competitive pool of websites that get loyal visitors.
Social Media is a vital part of keeping your site in your customers' mind. Aside from the big search engines mentioned above, there are Online Directories (such as DMOZ, Google Directory, Business.com, and a few others).
Blogs are a great way to keep your visitors up to date and informed about upcoming events or specials they will want to know about.
Being listed in the top search engines is only part of your overall online strategy. You have to follow up with quality, fresh and pertinent content to keep your visitors coming back. We are here to help you.
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